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Congratulations to the winners of the Quark and The Art Institutes 2007 graphic design contest! This year, the contest participants were asked to create an original design in QuarkXPress® that deals with the theme 'Typography' in an informative, historical or humorous way. Several fabulous entries were received, and many thanks go out to everyone who participated.
Contest winners and their instructors will receive:
Grand Prize: A trip to the 2008 Graphics of the Americas® show in Miami, FL.
Second and Third Prizes: A Quark Deluxe Edition for Education (QuarkXPress® 7, Quark Interactive Designer™, Quark Print Collection and Quark XPert Tools Pro), and a future Education to Commercial Upgrade.
For my poster, I used different images of old street signs and then collages them together focusing on the type design. Then, I duplicated little parts of the collage and displaced them a bit. I used the title to visually explain what Deconstructivism is about. I have a crane on top breaking the title and making little bits of the top yellow background fall into the collage.
Judge's comment: "This participant thoroughly demonstrated QuarkXPress's capabilities while still staying within the parameters of the competition. There is a certain rigidness to type and to have chaos counterbalance that was a nice thought. I think that is what won it for me."
I specifically liked the Bezier picture box tool, and how similar it was to those of other programs. Holding option as a quick key makes movement faster and more precise. The text to box option in the style menu makes adjusting point size for larger areas (like this 18x24 piece) fluent as the point size can only reach 720 within a content box designated for type. Even the colors were easy to adjust from the opacity to the choices I chose to only use throughout the document. This document kept specifically my colors in a small list; unlike large swatch boxes where it's easy to confuse a shade when you create your own color. Finally to simply give credit where it's due, QuarkXPress seems to always use better precision with letter spacing, leading and kerning as it just has an easier visual look with its type than other layout program.
Judge's comment: "I think that there is elegance in simplicity, and this contestant demonstrated that very nicely. Typography was the main visual element and the cleanliness resulting from that made this poster stand out. The manipulation and direction changes show a deep understanding of how typography can be used to create interest in a simple color field."
When contemplating what to create next, a light bulb popped above my head with an ingenious idea to create a poster utilizing the font Bodoni. This font by far is one of my favorite fonts as it is clean and elegant and very easy on the eye and mixes well with pretty much any design element.
Judge's comment: "This poster made good use of transparent text over the building in the background, and I appreciated the fact that the designer took his own photo instead of using a stock picture. I liked the stacked and overlapping headline, and the support copy was nicely typeset."
Being that I am a mother and a teacher, I try to associate every project that I do to education. This contest is obviously about typography. But the key to typography is being able to see the words or letters that are on the page, and comprehend what you see. In order for this to happen, we must first be taught literacy. I see first hand, the affect that literacy has on young children. So many parents and caregivers believe that the majority of literacy is taught in school. But the fact is, most of what young children learn is taught in the home. I believe that there needs to be a fresh campaign in regards to the importance of enhancing the child's learning structure at home. I chose to use QuarkXPress as a tool to turn my vision into a reality.
Judge's comment: "I really love this one. That it was created entirely in QuarkXPress is a big plus, and it must have taken an enormous amount of time to place each of those letters exactly where they are. Beyond that, it just makes me smile."
I used QuarkXPress 7 because I knew that I was going to want to utilize its transparency abilities. The poster showcases the use of really only the basic abilities of Quark, but in a way that some may turn to other programs without realizing the potential to do everything inside of Quark itself.
Judge's comment: "This one was striking for its use of highlighted words and phrases whose connotation changes depending on how they are read. This was my favorite for type usage, not only in meaning but also in color and opacity. The woodcut-like images add to the overall look of the poster without distracting from the type."